According to a recent report from the Pew Research Center’s Project for Excellence in Journalism, a record number of persons surveyed consume news while on the go.
The survey reported that 66 percent of smartphone and tablet owners consume news on their device and that 78 percent of persons surveyed consume news on their cell phone.
This increase in mobile news consumption–and the ever-increasing popularity of consuming any sort of news or information on a mobile device–presents both challenges and opportunities to businesses of all industries.
Businesses must carefully craft their messages and carefully choose what digital mediums are best to communicate those messages–mobile news apps, social media apps, a mobile-view version of their website, etc. There is a multitude of businesses vying for consumers’ attention–strategically crafting what is communicated and how it is communicated is key to standing apart.
Mobile devices also present a great opportunity to businesses–they enable instant communication. Through mobile devices, an organization can engage its constituents, provide immediate, real-time information and news, and receive instant feedback.
As we look to the future, and as the landscape of media and information consumption continues to change, it is vital for businesses to stay abreast of these changes and trends and strategically communicate to their constituents to maximize reach and awareness and grow their business.