One of the most fundamental rules for any business of any industry is to know who your audience is and how to communicate with them. In today's hyper-connected, fast-paced, crowded world, this is more important than ever.
Your website--the cornerstone of your digital presence--is a particularly important tool through which you can break through the clutter and competition and share your message and capabilities with your current and potential clients. Your website, coupled with other digital platforms, such as LinkedIn or Facebook, provides you the opportunity to connect with and interact with clients, building mutually beneficial relationships.
Successfully utilizing your website to maximize your digital potential is multi-faceted. It is important to build a sleek, well-designed and easy to use site, but what is more fundamentally important is formulating a strategic marketing plan that gives true purpose and direction to the site.
The message shared on your site should stand out and immediately grab the attention of your target audience. And the marketing strategy that you use to build your messages should come through loud and clear. Everything about your site--from your graphics to content--should be tailored to appeal to your target audience. This level of customization will prove to be key as you grow your organization. 
This week, CarusoPR is at the ISBA Solo and Small Law Firm Annual Conference in Itsaca, Illinois talking with lawyers about how they can standout amid the competition and develop new business relationships. With over 25 years experience working with lawyers, we understand how to best position individual attorneys and firms of all sizes to attract, retain and grow their client base.
Lawyers need to pinpoint their marketing objectives and develop a strategic marketing communications plan that encompasses a variety of tactics. These tactics may include everything from social media integration and professional development to media relations and advertisement creation.
A well-rounded and strategically developed digital presence is a vital component of a lawyer’s marketing communications plan and is an invaluable tool that helps unlock business potential. By identifying the unique attributes and credentials that set you apart and effectively integrating them across multiple communication channels you will be able to better reach current clients, potential clients and develop strong referral sources.
A strong website is the most essential part of a lawyer’s digital marketing mix. A strong website is able to attract and retain business and serves as a platform to introduce you and your firm to new referrals and other sources for business development. Dynamic, interactive websites offering valuable content provide a platform to differentiate your practice in the marketplace.
CarusoPR ensures that every element of your marketing communications plan aligns with and supports your strategic business goals leading to exposure and new clients.
While speaking with business owners about social media, we found they all seem to fail at the Hard Sell.
No one likes the guy at the cocktail party who only knows how to talk about themselves. They go on and on about their vast experience about a topic that was cool in the 80’s.
In social media, we do not want to be constantly bombarded about Ads and in- Store Specials, or the Buy Now button. The occasional announcement is fine, but it must be supported with your overall message.
The goal of social media is to establish relationships. It’s a fact of life; people prefer to do business with people they like.
So next time, instead of posting your store new special sale try asking a questions, thank a customer, and most importantly, just listen to what your customers are saying.
This is no easy take and requires a lot of dedication that most small business do not have time for. We aim to take the burden away from small business owners, get them back to doing what they are best at.