This week, CarusoPR is at the ISBA Solo and Small Law Firm Annual Conference in Itsaca, Illinois talking with lawyers about how they can standout amid the competition and develop new business relationships. With over 25 years experience working with lawyers, we understand how to best position individual attorneys and firms of all sizes to attract, retain and grow their client base.
Lawyers need to pinpoint their marketing objectives and develop a strategic marketing communications plan that encompasses a variety of tactics. These tactics may include everything from social media integration and professional development to media relations and advertisement creation.
A well-rounded and strategically developed digital presence is a vital component of a lawyer’s marketing communications plan and is an invaluable tool that helps unlock business potential. By identifying the unique attributes and credentials that set you apart and effectively integrating them across multiple communication channels you will be able to better reach current clients, potential clients and develop strong referral sources.
A strong website is the most essential part of a lawyer’s digital marketing mix. A strong website is able to attract and retain business and serves as a platform to introduce you and your firm to new referrals and other sources for business development. Dynamic, interactive websites offering valuable content provide a platform to differentiate your practice in the marketplace.
CarusoPR ensures that every element of your marketing communications plan aligns with and supports your strategic business goals leading to exposure and new clients.