Creative Services, Collateral Marketing Material, Annual Report, Copywriting, Photo Selection, Print Production, Graphic Design
Objective:
Develop an annual report that will do the heavy lifting for 'sales' to increasing fundraising efforts to both corporate, foundations, Board, current and prospective supporters. Update an outdated annual report with a new visually appealing that punctuates the impact of the Union League Boys & Girls Clubs established in 1919 in an easy to read and follow report. Present a new approach that will garner attention from target audiences including the affiliated private club and its members. (more…)
Media Relations, Thought Leader Positioning, Business Development
Objective:
Leverage the client’s recently named prestigious business award (James Tyree Emerging Business Leadership Award) positioning as a leader and young entrepreneur in the craft brewing industry supporting his plans for beer distribution expansion.
Build continual flow of customers to restaurant and brewery highlighting client’s innovative menu, independent restaurant brewery concept, community support and thirst for growing creative craft brews.
Legal Marketing, Media Relations, Thought Leadership Positioning, Business Development, Social Media, Strategic Communications
Objective:
Increase the profile of the head of the firms labor and employment practice to drive increased awareness and calls for employment legal services.
Community Relations, Media Relations, Positioning, Marketing Materials
Objective:
Re-Position the Parade as a positive, well run, large community event that is focused on faith, family and community.
Develop and build strong messages of family-friendly event, engaging community with the change of behavior and perception of the parade in the neighborhood and city of Chicago and surrounding suburbs.
Reinforce new rules and a new City Ordinance regarding open alcohol in the public way.
Reinforce and strengthen the positive Chicago tradition and message of family friendly, alcohol free celebration of Irish heritage and culture.
Spread the word to support expected change of behavior for parade goers.
Use communication tactics to help change community and parade goer behavior supporting the desire to rebuild and embrace the long-standing neighborhood tradition.
Branding, Web Development, Media Relations, Social Media, Marketing Materials, Business Development, Advertising
Objective:
Re-position an established Chicago for profit arts business to increase a steady capacity level of students and continued steady flow of revenue.
Expand the client base to reach a younger, more-tech savvy audience while maintaining the integrity of the brand and high standards of excellence. (more…)